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Search Engine Optimization is the process of developing the quality o website traffic, in different kind of searches like image search, video search, academic search etc. In internet marketing strategy, it considers what people search for, the actual search terms or keywords typed in to search engines are preferred by the audience. As marketing strategy, with SEO other more effective strategy such as paid advertising through Pay Per click (PPC). A successful internet marketing campaign may also depend upon building high quality web pages.
On Page SEO relates to the content of your website to optimize an individual page. Off Page SEO techniques help strengthen the influence and relationships, your website have with other websites. By this you can get high quality back links that value your website. Technical SEO relates to non content elements, to improve on website’s backend structure and foundation. By this your can get site speed, mobile friendliness, indexing, structured data & security etc.